15 Okt 2024

Workshop: Digital Marketing Strategies for Social & Green Entrepreneurs (free, hybrid)

GRESODIGerman
Start:
End:
Location
UNICORN, workshop room behind Café Famoos (Villa access)
Address:
Schubertstrasse 6a, 8010 Graz
In the rapidly changing digital world, social & green entrepreneurs are faced with the challenge of communicating their messages effectively and reaching their target groups. In this workshop, Rudolf Grutschnig, former CIO and digital business consultant, will explain how to optimize digital marketing strategies and position a successful, sustainable company.
  • Basics of (sustainable) marketing
  • Building an authentic brand identity
  • Target group analysis and approach
  • Digital marketing channels for startups
  • Measuring and optimizing your own digital marketing activities
  • Best practices and case studies
This selection of topics covers the most important aspects of digital marketing for social & green entrepreneurs and offers a good mix of theoretical principles and practical case studies. The focus is on strategies and techniques that are relevant for sustainability-oriented startups.
Please register here by October 14th!
This workshop takes place in cooperation with

Workshop leader

  • Rudolf GrutschnigFormer CIO VGN Medien Holding (Vienna), Digital Business Consultant (Graz)

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