How social businesses generate social impact
There are different ways in which a social business can combine impact with an economic business model. In an integrated approach impact is directly generated through commercial activities. Target groups are part of the model either as employees of the company, as users of services or as customers. When customers and beneficiaries differ the situation is more complex and a differentiated impact business model applies. “Sustainable” businesses generate impact by using environmentally sustainable processes, products or services.
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